{"id":66453,"date":"2018-08-08T12:33:00","date_gmt":"2018-08-08T03:33:00","guid":{"rendered":"https:\/\/doranekoweb.com\/web-memorandum\/?p=66453"},"modified":"2025-10-09T09:25:42","modified_gmt":"2025-10-09T00:25:42","slug":"whats_cta","status":"publish","type":"post","link":"https:\/\/doranekoweb.com\/web-memorandum\/2018\/08\/08\/column\/web-production\/whats_cta\/","title":{"rendered":"Call To Action: CTA\u3068\u306f\uff1f"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u884c\u52d5\u559a\u8d77<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTA\u3068\u306f<strong>\u300c<\/strong>Call To Action\u300d\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3001\u300c\u884c\u52d5\u559a\u8d77<strong>\u300d<\/strong>\u3092\u610f\u5473\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u306a\u3069\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u8cfc\u5165\u3001\u8cc7\u6599\u8acb\u6c42\u3001\u4f1a\u54e1\u767b\u9332\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3055\u305b\u308b\u305f\u3081\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30dc\u30bf\u30f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002CTA\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4fc3\u3057\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u76ee\u6a19\u9054\u6210\uff09\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CTA\u306e\u4f8b<\/h2>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0 wp-block-paragraph\">\u300c\u8cc7\u6599\u8acb\u6c42\u3092\u3059\u308b\u300d\u30dc\u30bf\u30f3<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0 wp-block-paragraph\">\u300c\u3044\u307e\u3059\u3050\u8cfc\u5165\u3059\u308b\u300d\u30dc\u30bf\u30f3<\/p>\n\n\n\n<p class=\"u-mb-ctrl u-mb-0 wp-block-paragraph\">\u300c\u6700\u65b0\u30ab\u30bf\u30ed\u30b0\u7121\u6599\u9032\u5448\u300d\u306a\u3069\u306e\u30d0\u30ca\u30fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300cWeb\u9762\u8ac7\u3092\u7533\u3057\u8fbc\u3080\u300d\u30ea\u30f3\u30af<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CTA\u306e\u5f79\u5272\u3068\u91cd\u8981\u6027<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-simple\"><table><tbody><tr><td>\u30e6\u30fc\u30b6\u30fc\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\u3078\u8a98\u5c0e\u3059\u308b:<\/td><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u8a2a\u554f\u5f8c\u306e\u6b21\u306e\u4e00\u624b\u3068\u3057\u3066\u3001<br>\u4f55\u3092\u3059\u308b\u3079\u304d\u304b\u3092\u660e\u78ba\u306b\u793a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u306e\u5411\u4e0a:<\/td><td>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001<br>\u5546\u54c1\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u3068\u3044\u3063\u305f\u76ee\u6a19\u9054\u6210\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>Web\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b:<\/td><td>\u9069\u5207\u306aCTA\u3092\u8a2d\u7f6e\u30fb\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3001<br>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">CTA\u3092\u4f5c\u6210\u3059\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-simple\"><table><tbody><tr><td>\u5177\u4f53\u7684\u306a\u884c\u52d5\u3092\u793a\u3059\u8a00\u8449\u3092\u4f7f\u3046:<\/td><td>\u300c\u8a73\u3057\u304f\u306f\u3053\u3061\u3089\u300d\u3067\u306f\u306a\u304f\u3001<br>\u300c\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u300d\u300c\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u300d\u306e\u3088\u3046\u306b\u3001<br>\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u4f55\u304c\u8d77\u304d\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/td><\/tr><tr><td>\u30e1\u30ea\u30c3\u30c8\u3092\u4f1d\u3048\u308b:<\/td><td>\u30e6\u30fc\u30b6\u30fc\u304c\u884c\u52d5\u3092\u8d77\u3053\u3059\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u660e\u8a18\u3059\u308b\u3053\u3068\u3067\u3001<br>\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/td><\/tr><tr><td>\u8996\u8a8d\u6027\u306e\u9ad8\u3044\u30c7\u30b6\u30a4\u30f3\u306b\u3059\u308b:<\/td><td>\u30dc\u30bf\u30f3\u306e\u8a2d\u7f6e\u5834\u6240\u3084\u8272\u3001\u30b5\u30a4\u30ba\u306a\u3069\u3082\u5de5\u592b\u3057\u3001<br>\u76ee\u306b\u3064\u304d\u3084\u3059\u304f\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u30c7\u30b6\u30a4\u30f3\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u884c\u52d5\u559a\u8d77 CTA\u3068\u306f\u300cCall To Action\u300d\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u7565\u3067\u3001\u300c\u884c\u52d5\u559a\u8d77\u300d\u3092\u610f\u5473\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u3084\u5e83\u544a\u306a\u3069\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u8cfc\u5165\u3001\u8cc7\u6599\u8acb\u6c42\u3001\u4f1a\u54e1\u767b\u9332\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u6b21\u306e\u30a2\u30af [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[45,47,48,63],"tags":[],"class_list":["post-66453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-production","category-marketing","category-basic-knowledge","category-glossary"],"_links":{"self":[{"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/posts\/66453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/comments?post=66453"}],"version-history":[{"count":2,"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/posts\/66453\/revisions"}],"predecessor-version":[{"id":66700,"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/posts\/66453\/revisions\/66700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/media\/66366"}],"wp:attachment":[{"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/media?parent=66453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/categories?post=66453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doranekoweb.com\/web-memorandum\/wp-json\/wp\/v2\/tags?post=66453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}